How Jay-Z Went From Street Corner to Corner Office
by Zack O'Malley Greenburg
Jay-Z is everywhere these days with the opening of the new Barclay's Center and the debut of the Brooklyn Nets. The highlights of his life are pretty well known: his drug dealing days, entry into the world of hip-hop, some of his romantic history. Empire State of Mind chronicles his moves as a businessman and the stories behind the mega-deals and branding he has been associated with.
While we are familiar with his clothing brands, his nightclubs, and stint as the head of Def Jam, Greenburg shows us the plans that either never came through because of Jay's need for perfection or were kept under raps because of his need for secrecy. Some of the people interviewed were obviously reluctant to speak about someone who admittedly still holds a lot of power in the world of hip-hop. But Greenburg doesn't give up; especially when tracking down the ultra secret story behind a deal with Jeep that never happened.
Perfect for Jay-Z fans as well as for those who enjoy a good business biography.
I didn't read Decoded by Jay-Z either. I rather listen to his music then read about it. lol
ReplyDeleteIronically, I purchased Decoded when it came out and never cracked it open. It looks pretty on my shelf, though.
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